Ferway

About Ferway project

As part of this project, Ferway entrusted me with the mission of revising the graphic identity of their website. Ferway facilitates decision-making on salaries and simplifies remuneration management through a personalized tool.

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Project Objective

The goal of the redesign was to convert website visitors into users, implementing an acquisition strategy centered on search engine optimization (SEO). This strategy also included link building and blog redesign, as well as the creation of quality content such as whitepapers. In addition, dedicated landing pages were considered based on different targets.

The execution of the project focused on improving the site's design, with emphasis on the following:

• Color scheme: Use of Ferway's brand colors and their consistency throughout the site.
• Structure: Various proposals for blocks and arrangement of elements, offering a more attractive and ergonomic layout.
• Visual assets: Creation of icons, visuals, and animations to visually enrich the site.
• Dynamism and animation: Addition of interactive and animated elements to enhance the user experience.
• Configuration of assets in Figma: Organization and naming of graphic elements to facilitate teamwork.

The main constraints were to maintain consistency with Ferway's brand identity and the foundations of the existing template, as well as to ensure the technical feasibility of the proposals in collaboration with the technical team. An important aspect was also the responsive design and compliance with the General Rules for the Accessibility and Use of Public Websites (RGAA).

To meet the startup's needs and requested features, I decided to create a UI Kit. I established a list of different libraries to create, including color scheme, typography, logos, iconography, images, shading, components, and buttons.

After validation from the group, I began designing the site mockups on Figma. I started with the homepage to validate together the elements to keep or improve. This allowed us to save time in the development of other pages. The challenge was to design, convince, and quickly get feedback while meeting the initial project objectives.