Diplomático

About Diplomático project

Diplomático is a rum brand crafted with passion by the Maestros Roneros. These master distillers combine modern and traditional distillation methods to produce exceptional rums, tailored for the most discerning palates. Every drop of Diplomático is infused with a rich heritage, taking you from the heart of the distilleries to your own.

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Project Objective

The objective of this project is to build loyalty among Diplomático's BtoB clients by rewarding them for each purchase made. Clients accumulate points with each purchase and have the opportunity to convert them into physical gifts available for order on the site.

The project execution followed these steps:

• User journey and sitemap: I established the path that users will follow on the site, as well as the sitemap of different pages.
• Wireframe creation: Wireframes helped visualize the content of each page and identify key elements to highlight.
• UI Kits or Design System: I developed various graphic kits, including color schemes, typography, logos, icons, images, shadows, components, and buttons. These elements ensured visual consistency and reusability of graphic elements throughout the site.

Once the company validated these steps, I could move on to the site mockup phase on Figma. I started by designing the homepage, taking into account feedback and necessary adjustments.

This iterative approach saved time in developing other pages of the site. The main challenge of this project was to design an optimal user experience for Diplomático's clients, emphasizing loyalty features and creating an attractive visual atmosphere that reflects the essence of the brand.

In the end, this website prototype will allow Diplomático to better engage its BtoB clients, enhance their loyalty, and offer an online experience consistent with their brand identity.